Ulil Albab
Vol. 1 No. 10: September 2022

Pengaruh E-Service Quality dan Persepsi Harga terhadap Brand Loyalty : Survei pada Reseller Mukena Arrinda Collection

Radhita Bella Tri Pratiwi (Universitas Perjuangan Tasikmalaya)

Article Info

Publish Date
04 Sep 2022

Abstract

This study aims to determine the effect of E-Service Quality and Price Perception on Brand Loyalty (Survey on Reseller Mukena Arrinda Collection). The method used in this study is causality through a survey approach. With a research sample of 85 Reseller Mukena Arrinda Collection. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that E-Service Quality and Price Perception had a significant influence on Brand Loyalty at Reseller Mukena Arrinda Collection. Partially E-Service Quality has a significant influence on Brand Loyalty in Reseller Mukena Arrinda Collection. Price Perception has a significant influence on Brand Loyalty in Reseller Mukena Arrinda Collection.

Copyrights © 2022




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Ulil Albab
Website

Abbrev

JIM

Publisher

CV ULIL ALBAB CORP

Subject

Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Description

ULIL ALBAB : Jurnal Ilmiah Multidisiplin diterbitkan oleh CV. ULIL ALBAB CORP. ULIL ALBAB : Jurnal Ilmiah Multidisplin menerbitkan artikel bidang multidisiplin, termasuk : Pendidikan, Hukum, Ekonomi, Agama, Pendidikan, Kesehatan, Teknik, Kebijakan Publik, Pariwisata, Sosial dan Politik, Budaya, ...