Ulil Albab
Vol. 1 No. 12: November 2022

Pengaruh Store Atmosphere dan Promosi Terhadap Keputusan Pembelian Pada Toko Galaxy31 Computer Tasikmalaya

Dede Ilham Solehudin (Universitas Perjuangan Tasikmalaya)
Budhi Wahyu Fitriadi (Unknown)
Barin Barlian (Unknown)

Article Info

Publish Date
01 Dec 2022

Abstract

This study aims to determine the effect of store atmosphere and promotion on purchasing decisions at the Galaxy31 Computer Store in Tasikmalaya. The method used in this study is causality through a survey approach. With a research sample of 100 Consumers of the Galaxy31 Computer Store, Tasikmalaya. The data used is primary data. The analytical tool used in this study is multiple regression using SPSS 26.0. The results showed that Store Atmosphere and Promotion had a significant influence on Purchase Decisions at the Galaxy31 Computer Store. Partially Store Atmosphere has a significant influence on Purchase Decisions at the Galaxy31 Computer Store. Partially, promotions have a significant influence on purchasing decisions at the Galaxy31 Computer Store

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Journal Info
Ulil Albab
Website

Abbrev

JIM

Publisher

CV ULIL ALBAB CORP

Subject

Religion Humanities Economics, Econometrics & Finance Education Social Sciences

Description

ULIL ALBAB : Jurnal Ilmiah Multidisiplin diterbitkan oleh CV. ULIL ALBAB CORP. ULIL ALBAB : Jurnal Ilmiah Multidisplin menerbitkan artikel bidang multidisiplin, termasuk : Pendidikan, Hukum, Ekonomi, Agama, Pendidikan, Kesehatan, Teknik, Kebijakan Publik, Pariwisata, Sosial dan Politik, Budaya, ...