<![CDATA[Abstract This study aims to determine the effect of convenience, benefits and knowledge on the interest in using e-commerce in generation Z. The method in this study uses descriptive quantitative methods. Data was taken by distributing the questionnaire link to Generation Z in Jember Regency as many as 138 people. Data were analyzed using the SPSS 2019 application with multiple linear regression analysis. The results of the analysis show that partially: Ease of Use has a significant positive effect on interest in using e-commerce in Generation Z. Usefulness/Benefits have a significant positive effect on interest in using e-commerce in Generation Z. Knowledge has a significant positive effect on interest in using e-commerce commerce in Generation Z. Simultaneously convenience, benefits and knowledge have a significant effect on the interest in using e-commerce in generation Z.]]>
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