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All Journal Tasharruf: Journal of Islamic Economics and Business
Muthmainnah Muthmainnah
UIN Kiai Haji Achamd Siddiq Jember, Indonesia
Economics, Econometrics & Finance

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Pengaruh Kemudahan, Manfaat Dan Pengetahuan Terhadap Minat Penggunaan E-Commerce Pada Generasi Z Mahfiyah Mahfiyah; Muthmainnah Muthmainnah
Tasharruf : Journal of Islamic Economics and Business Vol. 4 No. 1 (2023): Mei
Publisher : Program Studi Perbankan Syariah Sekolah Tinggi Agama Islam Salahuddin Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55757/tasharruf.v4i1.221

Abstract

Abstract This study aims to determine the effect of convenience, benefits and knowledge on the interest in using e-commerce in generation Z. The method in this study uses descriptive quantitative methods. Data was taken by distributing the questionnaire link to Generation Z in Jember Regency as many as 138 people. Data were analyzed using the SPSS 2019 application with multiple linear regression analysis. The results of the analysis show that partially: Ease of Use has a significant positive effect on interest in using e-commerce in Generation Z. Usefulness/Benefits have a significant positive effect on interest in using e-commerce in Generation Z. Knowledge has a significant positive effect on interest in using e-commerce commerce in Generation Z. Simultaneously convenience, benefits and knowledge have a significant effect on the interest in using e-commerce in generation Z.
Co-Authors Mahfiyah Mahfiyah