Community Empowerment
Vol 9 No 10 (2024)

Empowerment of Cepaka Bali Business Group through cultivation and processing of medicinal plants in Kapal Village, Bali

Anak Agung Putu Agung Mediastari (Universitas Hindu Indonesia, Denpasar, Indonesia)
Ni Luh Gede Sudaryati (Universitas Hindu Indonesia, Denpasar, Indonesia)
Anak Agung Komang Suardana (Universitas Hindu Indonesia, Denpasar, Indonesia)
Anak Agung Mas Agung Sri Trisnayanthi (Universitas Hindu Indonesia, Denpasar, Indonesia)
I Gede Mas Agung Darmasaba (Universitas Hindu Indonesia, Denpasar, Indonesia)



Article Info

Publish Date
27 Oct 2024

Abstract

The Community Partnership Program implemented in Cepaka Bali Business Group, Kapal Village, aims to empower local communities through the development of the medicinal plant sector. Through a participatory and collaborative approach, the program integrates intensive training, the application of appropriate technology, and the development of marketing strategies to increase the capacity and competitiveness of local herbal businesses. Results show significant improvements in partners' knowledge and skills related to medicinal plant cultivation and processing, with an average increase of 30-40% on various indicators. The implementation of modern technology in the production process improved efficiency and product quality, while product innovation and digital marketing strategies successfully expanded market reach. Overall, the program increased production capacity by 30% and partners' business income by 35% in six months. This success demonstrates great potential for the development of the medicinal plant sector as a driver of local economic growth and preservation of traditional knowledge in Bali.

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Journal Info

Abbrev

ce

Publisher

Subject

Arts Humanities Education Public Health Social Sciences

Description

Community empowerment is a medium for academicians, government, private companies, and social institutions to communicate community empowerment activities. Each published article is expected to provide new insights and inspire activities elsewhere on related ...