The Chinatown area of Petudungan Street in Semarang City is a rich cultural and historical heritage site, especially in the context of traditional Chinese architecture. This research aims to analyze the elements of changes in building facades in that area which reflect the dynamics of social and economic development in the Chinese community. The research methods involve visual surveys, interviews with building owners, and analysis of historical documentation. The research findings indicate several elements of change in building facades, such as the use of modern materials, structural modifications, and the use of different colors. Despite these facade changes reflecting the passage of time, many traditional elements are retained to preserve cultural identity. The benefits of this research include a better understanding of the transformation of the Petudungan Chinatown area in the context of social and economic development. The results can serve as a guide for stakeholders such as building owners, developers, and local governments to understand and manage changes in building facades while considering the sustainability of cultural identity.
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