Jurnal Bisnis dan Pemasaran Digital
Vol. 1 No. 2 (2022): Januari

Nilai Pelanggan di Cek Toko Sebelah App

Sri Lestari (Universitas Paramadina, Jakarta)



Article Info

Publish Date
02 Jan 2023

Abstract

Purpose: Provides an overview of the usability of the browser extension Cek Toko Sebelah App. Methodology: Descriptive methods are used to describe or analyze but cannot draw broad conclusions. Results: Cek Toko Sebelah App has an advantage over other price comparators because it is a web browser extension. It allows users to directly compare prices on their favorite shopping sites without searching on other sites (third parties). Limitations: This article only focuses on Cek Toko Sebelah App with data obtained from digital traces. Contribution: Cek Toko Sebelah App claimed as "Indonesia's first price comparison & coupon aggregator web extension."

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Journal Info

Abbrev

JBPD

Publisher

Subject

Economics, Econometrics & Finance

Description

Diterbitkan oleh Penerbit Goodwood, Jurnal Bisnis dan Pemasaran Digital (JBPD) adalah jurnal ilmiah bertaraf nasional yang menerbitkan artikel berkualitas di bidang bisnis dan pemasaran digital. JBPD bertujuan untuk menjadi wadah akademis yang menampung ide, penemuan, dan inovasi baru dalam rangka ...