Tamilis Synex: Multidimensional Collaboration
Vol. 1 No. 04 (2023): Tamilis Synex: Multidimensional Collaboration

Pengaruh Ulasan, Kemudahan, Kepercayaan Konsumen, dan Harga terhadap Keputusan Pembelian di Tokopedia

Juniwati (Unknown)
Abdurrahman (Unknown)

Article Info

Publish Date
11 Oct 2023

Abstract

This study aims to determine the effect of reviews, convenience, consumer trust and price on purchasing decisions at Tokopedia. The population in this study were users of Tokopedia generation z and millennials in Jakarta. The sampling method used purposive sampling technique, so that a sample of Tokopedia users of generation z and millennials in Jakarta who met the predetermined criteria was obtained as many as 100 respondents. The statistical tool used is associative statistics with data processing using SPSS Statistic 23 software. The results of this study indicate that product reviews have no effect on purchasing decisions at Tokopedia. Ease of use has a positive influence on purchasing decisions at Tokopedia, consumer trust positively affects purchasing decisions at Tokopedia, and price has a positive effect on purchasing decisions at Tokopedia.

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Journal Info
Tamilis Synex: Multidimensional Collaboration
Website

Abbrev

TLS

Publisher

Edujavare Publishing

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences

Description

Tamilis Synx (E-ISSN 3026-3972) is a blind peer-reviewed journal published by Edujavare Publishing, Indonesia. This journal publishes research articles, conceptual articles, field study reports and book reviews on all scopes of multidisciplinary science (See Focus and Scope). This journal articles ...