<![CDATA[Organizational communication is a crucial element that influences employee performance within a company. Effective communication can enhance employee engagement, motivation, and productivity. This study was conducted at Company XYZ to understand how the frequency, quality, and media of communication affect employee performance. This research aims to analyze the influence of organizational communication on employee performance at Company XYZ. The primary focus is to identify the most impactful elements of communication and how they can be optimized to improve employee performance. This study uses a descriptive qualitative method. Data were collected through in-depth interviews and internal surveys with employees and managers at Company XYZ. Secondary data were also obtained from relevant articles, journals, and books. Data analysis was conducted using NVivo software to identify key themes and patterns in organizational communication. The results show that high communication frequency helps employees feel more engaged and better understand the company's goals. High-quality communication, which includes clarity, completeness, and accuracy of information, increases employee trust in management. The choice of appropriate communication media also plays a significant role in the effectiveness of message delivery. However, challenges such as incomplete or untimely information still need to be addressed to enhance overall employee performance.]]>
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