<![CDATA[Before COVID-19 , almost all businesses were doing well with MSMEs. However, when COVID-19 emerged, the situation reversed. There were 14.1% of MSMEs that stated that their business conditions were good, while 56.8% stated that their business conditions were bad. This study focuses on the growth of MSMEs in Indonesia after the COVID-19 epidemic. It uses qualitative research methodology to investigate the role of MSMEs in responding to the COVID-19 epidemic. The analysis used data from media reports from 2020-2024 and previous research projects. This research uses the observation method, which is a data collection method used to observe and understand a phenomenon in the context of the research. The COVID-19 pandemic has significantly impacted the performance of MSMEs with an increase in e-commerce by 27%, an increase in human resources by 19%, a decrease in sales by 12%, and an increase in social media adoption by 17%. These results show that the development of MSMEs after the COVID-19 pandemic is influenced by a combination of MSME performance, digitalization, HR competencies, social media adoption, financial literacy, and effective marketing strategies.]]>
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