Journal of Tourism, Hospitality and Travel Management (JTHTM)
Vol. 1 No. 1 (2023)

Market Profile Analysis of Lokawisata Baturraden

Widiarrachman, R. Fajar (Unknown)
Rahtomo, Wisnu (Unknown)
Putri, Athirah Salsabila S (Unknown)
Annisa, Ghina Nur (Unknown)
Wicaksono, Mochamad Arif (Unknown)
Nareswari, Nadhira (Unknown)
Sakti, Nauval Pramodya (Unknown)
Lathifa, Putri H (Unknown)
Ningtyas, Wulanndari Ayu (Unknown)

Article Info

Publish Date
30 Mar 2023

Abstract

This research studies segmentation and targeting strategies at Lokawisata Baturraden, Banyumas Regency, Central Java Province. This study uses the theory of destination market segmentation, whose indicators consist of demography, geography, psychography, and behavior. Then the research results are also strengthened by targeting theory which explains targeting as a process of evaluating segmentation and focusing marketing strategies on a group of people with the potential to become respondents. Data collection methods were used in the form of questionnaires and interviews. Then the data obtained is processed using SPSS software with frequency and crosstab calculations. The results obtained will be recommendations for developing potential target market strategies.

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Journal Info
Journal of Tourism, Hospitality and Travel Management (JTHTM)
Website

Abbrev

JTHTM

Publisher

Integrasi Sains Media

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

The Journal of Tourism, Hospitality, and Travel Management (JTHTM) aims to publish interdisciplinary research that clearly contributes theoretically or methodologically to the body of knowledge relating to all aspects of tourism, travel, and hospitality. JTHTM strives to publish first-rate academic ...