Garuda - Garba Rujukan Digital

Design of Virtual Tourism In Ciwidey Area, Bandung District Widiarrachman, R Fajar; Putra, Rifki Rahmanda
Journal of Tourism Sustainability Vol. 3 No. 3 (2023): Volume 3 Number 3 (2023)
Publisher : Politeknik Negeri Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35313/jtospolban.v3i3.100

The COVID-19 pandemic in 2020 significantly impacted various sectors, including tourism, leading to restrictions on community activities. This study focuses on the aftermath of the pandemic and explores virtual tourism as a recovery strategy. The authors propose a virtual tourism platform developed using the Multimedia Development Life Cycle, concentrating on the Ciwidey area with attractions like Kawah Putih and Situ Patengan. Qualitative methods were employed, including interviews and documentation studies involving industry, Academia, and government representatives as informants. The Ciwidey area's unique features, characterized by captivating landscapes, were harnessed for virtual tourism content. The author utilized a multimedia approach, incorporating video, text, photos, and sound on a web platform, prioritizing high-quality 360° x 180° videos and drone views. To ensure user satisfaction, the author conducted testing and evaluated navigation ease, cognitive content, information presentation, media integration, artistic aesthetics, and overall functionality. The website, stored on hosting, is accessible globally through the World Wide Web (WWW) in a responsive format, enhancing user experience across different devices. This innovative approach aims to revitalize the tourism sector by offering an engaging virtual experience, adapting to the changing landscape caused by the pandemic.

Utilization of Social Media Instagram as The Formation of Brand Awareness on Cv. Sinaro Widiarrachman, R. Fajar
Media Wisata Vol. 22 No. 1 (2024): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v22i1.623

The use of Instagram social media as a promotional tool is no longer a strange thing for a company, especially for companies operating in the field of consulting services which aim to provide information related to the services offered so that they can increase brand recognition to customers. What you want to achieve is to find out the use of Instagram social media as a form of brand awareness on CVs. Sinaro. The methods used in this research are qualitative descriptive as well as interviews and observation which are used as techniques for collecting data. The research results show that the CV.Sinaro company has not utilized the use of Instagram social media to create brand awareness for the company. So researchers recommend to companies to create Instagram as an effort to form brand awareness for the CV.Sinaro company by paying attention to the 5 main components in maximizing the use of Instagram as a promotional media according to Politwika (2015), namely creating an Instagram profile, business logo, description on the profile, uploading photos/videos , and hashtags.

PARTISIPASI LANSIA DALAM PENGELOLAAN HOMESTAY: STUDI KASUS HOMESTAY KARANG KEDEMPEL DI DESA WISATA KARANGSAMBUNG Fira Ananta Sujawoto; Rifki Rahmanda Putra; Herlan Suherlan; Nurdin Hidayah; R. Fajar Widiarrachman
Jurnal Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Vol 10 No 1 (2025): Volume 10 No 1
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/pariwisata.v10i1.4071

The presence of homestays in tourist villages can be one of the main means for community empowerment, including those in the elderly or elderly category. The stay experience offered by homestays in tourist villages is not limited to one-way service, but also seeks two-way interaction between the manager and the guests staying. This research aims to explore the role and active participation of the elderly in the management of Karang Kedempel Homestay in Karangsambung Tourism Village. This homestay is directly managed by a 73-year-old elderly person, who offers a different stay experience for the tourists. In the management of this homestay, the elderly not only act as managers, but also as preservers of the principles and values of local wisdom. Therefore, this research seeks to explore in depth how the elderly apply their principles and motivations in the management of homestays, as well as analyze the challenges and socio-economic impacts brought about by the presence of homestays.

Evaluation of Pandanrejo website content using a copywriting approach in Pandanrejo Tourism Village, Central Java Nurdin Hidayah; Sugeng Hermanto; Herlan Suherlan; Rachmat Syam; Raden Fajar Widiarrachman
Jurnal Pariwisata Pesona Vol. 8 No. 2 (2023): Edisi Desember 2023
Publisher : Universitas Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jpp.v8i2.9001

The website is a media that acts as the backbone of digital marketing in a tourism village. As the spearhead of digital media and sales channels, the tourism village website must always be optimized so that it always has a high conversion rate. Copywriting is a technique for writing content in digital media that is widely used practically in increasing conversion rates. This study aims to evaluate the Pandanrejo Tourism Village website as an information base for formulating conversion rate optimization (CRO) at a later stage. This study uses a qualitative approach with several collection methods, namely by conducting interviews with website managers, copywriting experts and website-based information system experts, making direct observations of the Pandanrejoâ€™s website, and reviewing the literature. To produce valid information and results, the data was analyzed by confirming between informants and references to the literature. The results obtained from this study indicate that the Pandanrejo Tourism Village website content does not yet have a touch of copywriting elements through the AIDA formula.

Optimalisasi Sosial Media Instagram dalam Menunjang Pemasaran Digital di Lokawisata Baturraden, Banyumas Widiarrachman, R Fajar; Rahmanda Putra, Rifki; Ananta Sujawoto, Fitra
Jurnal Kajian Pariwisata Vol 6 No 2 (2024): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengoptimalkan penggunaan media sosial Instagram dalam mendukung pemasaran digital di Lokawisata Baturraden. Berdasarkan analisis, pengelolaan akun Instagram @lokawisata_baturraden belum maksimal sesuai dengan teori S.O.M.E oleh Regina Luttrell. Keterlibatan pengelola dalam membangun citra dan menginformasikan konten masih rendah, sementara optimasi konten tidak dilakukan secara efektif karena kurangnya pemahaman terhadap preferensi audiens. Selain itu, respons terhadap interaksi pengunjung juga belum optimal, dengan penggunaan alat pemantauan media sosial yang masih terbatas. Penelitian ini merekomendasikan peningkatan dalam strategi keterlibatan, optimasi konten, serta respons cepat terhadap interaksi guna memperluas jangkauan pasar dan meningkatkan efektivitas pemasaran digital.

Market Profile Analysis of Lokawisata Baturraden Widiarrachman, R. Fajar; Rahtomo, Wisnu; Putri, Athirah Salsabila S; Annisa, Ghina Nur; Wicaksono, Mochamad Arif; Nareswari, Nadhira; Sakti, Nauval Pramodya; Lathifa, Putri H; Ningtyas, Wulanndari Ayu
Journal of Tourism, Hospitality and Travel Management Vol. 1 No. 1 (2023)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jthtm.v1i1.6

This research studies segmentation and targeting strategies at Lokawisata Baturraden, Banyumas Regency, Central Java Province. This study uses the theory of destination market segmentation, whose indicators consist of demography, geography, psychography, and behavior. Then the research results are also strengthened by targeting theory which explains targeting as a process of evaluating segmentation and focusing marketing strategies on a group of people with the potential to become respondents. Data collection methods were used in the form of questionnaires and interviews. Then the data obtained is processed using SPSS software with frequency and crosstab calculations. The results obtained will be recommendations for developing potential target market strategies.

Optimalisasi Sosial Media Instagram dalam Menunjang Pemasaran Digital di Lokawisata Baturraden, Banyumas Widiarrachman, R Fajar; Rahmanda Putra, Rifki; Ananta Sujawoto, Fitra
Jurnal Ilmiah Ilmu Pariwisata Vol 6 No 2 (2024): Jurnal Kajian Pariwisata
Publisher : LPPM STP ARS Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51977/4w7v1182

Penelitian ini bertujuan untuk mengoptimalkan penggunaan media sosial Instagram dalam mendukung pemasaran digital di Lokawisata Baturraden. Berdasarkan analisis, pengelolaan akun Instagram @lokawisata_baturraden belum maksimal sesuai dengan teori S.O.M.E oleh Regina Luttrell. Keterlibatan pengelola dalam membangun citra dan menginformasikan konten masih rendah, sementara optimasi konten tidak dilakukan secara efektif karena kurangnya pemahaman terhadap preferensi audiens. Selain itu, respons terhadap interaksi pengunjung juga belum optimal, dengan penggunaan alat pemantauan media sosial yang masih terbatas. Penelitian ini merekomendasikan peningkatan dalam strategi keterlibatan, optimasi konten, serta respons cepat terhadap interaksi guna memperluas jangkauan pasar dan meningkatkan efektivitas pemasaran digital.

Analisis Komunikasi Pemasaran Digital Melalui Media Sosial Instagram ‎Manohara Borobudur Alma Rahmadiani; R. Fajar Widiarrachman; Rifki Rahmanda Putra
Journal of Tourism Planning and Economic Development Vol. 2 No. 1 (2024): Journal of Tourism Planning and Economic Development (JOTPED)
Publisher : Universitas Persatuan Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65483/jotped.v2i1.82

Manohara Borobudur merupakan salah satu fasilitas pendukung pariwisata yang berada di dalam kawasan Candi Borobudur. Dalam rangka ingin memperkenalkan Manohara Borobudur, digunakanlah media komunikasi pemasaran digital, yaitu Instagram. Namun, penggunaan Instagram tersebut belum mendapatkan hasil yang maksimal. Karena terlihat dari jenis konten yang beragam dan jumlah pengikut yang selalu bertambah, namun tidak diimbangi dengan aspek engagement-nya. Oleh karena itu, tujuan penelitian yang dilakukan adalah untuk mengetahui bagaimana pengelolaan komunikasi pemasaran digital melalui Instagram tersebut dengan menggunakan model perencanaan The Circular Model of SoMe. Penelitian yang dilakukan menggunakan metode kualitatif dan pendekatan eksploratif, dengan teknik pengumpulan data yang digunakan yaitu melalui wawancara, observasi, dan dokumentasi. Berdasarkan model perencanaan The Circular Model of SoMe, pada tahapan share, dalam rangka untuk membangun kepercayaan publik, kegiatan yang dilakukan oleh admin yaitu seperti membalas direct messages dan komentar, hingga me-repost postingan yang menandai Instagram Manohara Borobudur. Pada tahap optimize, konten yang dibagikan sangat beragam. Namun, belum diterapkannya penggunaan penjadwalan postingan. Pada tahap manage, kegiatan pemantauan hanya dilakukan dalam bentuk pelaporan jumlah postingan dan belum dilakukannya kegiatan pemantauan media sosial secara berkala. Dan pada tahap engage, Instagram Manohara Borobudur belum melakukan kerja sama dengan influencer.

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