Jurnal Multidisiplin Sahombu
Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)

The Influence Of Customer Satisfaction On Customer Loyalty Of Roemah Merdeka Palembang

Salim, Rizko Saputra (Unknown)
Megawati , Megawati (Unknown)

Article Info

Publish Date
06 Mar 2025

Abstract

This study aims to analyze the Influence of Promotion, Service Quality, Customer Satisfaction, and Trust on Customer Loyalty of Roemah Merdeka Palembang This study uses a descriptive quantitative method and with a sample of 398 respondents. The data analysis method used non-probability sampling, purposive sampling, and multiple regression with the SPSS version 25 test tool. Based on the results of the study, it shows that the variables of Customer Satisfaction have a significant and positive effect partially or simultaneously on the Customer Loyalty of Roemah Merdeka Palembang

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Journal Info
Jurnal Multidisiplin Sahombu
Website

Abbrev

JMS

Publisher

SEAN INSTITUTE

Subject

Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Description

Jurnal Multidisiplin Sahombu is at the scope of the multidisciplinary intended is only limited to the following points, Economics Politics Public Business Civil society, Finance Culture Arts ...