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All Journal Jurnal Multidisiplin Sahombu
Salim, Rizko Saputra
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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The Influence Of Customer Satisfaction On Customer Loyalty Of Roemah Merdeka Palembang Salim, Rizko Saputra; Megawati , Megawati
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

This study aims to analyze the Influence of Promotion, Service Quality, Customer Satisfaction, and Trust on Customer Loyalty of Roemah Merdeka Palembang This study uses a descriptive quantitative method and with a sample of 398 respondents. The data analysis method used non-probability sampling, purposive sampling, and multiple regression with the SPSS version 25 test tool. Based on the results of the study, it shows that the variables of Customer Satisfaction have a significant and positive effect partially or simultaneously on the Customer Loyalty of Roemah Merdeka Palembang
Co-Authors Megawati , Megawati