Jurnal Multidisiplin Sahombu
Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)

The Influence of Product Quality and Promotion on Purchasing Decisions of Janji Jiwa Palembang Coffee

Agusty, Reza Madira (Unknown)
Widagdo, Herry (Unknown)

Article Info

Publish Date
20 Mar 2025

Abstract

This study aims to analyze the Influence of Product Quality and Promotion on the Purchase Decision of Janji Jiwa Palembang Coffee. This study uses a descriptive quantitative method and with a sample of 399 respondents. The data analysis method used non-probability sampling, purposive sampling, and multiple regression with the SPSS version 21 test tool. Based on the results of the study, it was shown that the variables of Product Quality, Motivation, Promotion, and Lifestyle had a significant and positive effect partially or simultaneously on the Purchase Decision of Janji Jiwa Coffee Palembang.

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Journal Info
Jurnal Multidisiplin Sahombu
Website

Abbrev

JMS

Publisher

SEAN INSTITUTE

Subject

Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Description

Jurnal Multidisiplin Sahombu is at the scope of the multidisciplinary intended is only limited to the following points, Economics Politics Public Business Civil society, Finance Culture Arts ...