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All Journal Jurnal Multidisiplin Sahombu
Agusty, Reza Madira
Unknown Affiliation
Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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The Influence of Product Quality and Promotion on Purchasing Decisions of Janji Jiwa Palembang Coffee Agusty, Reza Madira; Widagdo, Herry
Jurnal Multidisiplin Sahombu Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)
Publisher : Sean Institute

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Abstract

This study aims to analyze the Influence of Product Quality and Promotion on the Purchase Decision of Janji Jiwa Palembang Coffee. This study uses a descriptive quantitative method and with a sample of 399 respondents. The data analysis method used non-probability sampling, purposive sampling, and multiple regression with the SPSS version 21 test tool. Based on the results of the study, it was shown that the variables of Product Quality, Motivation, Promotion, and Lifestyle had a significant and positive effect partially or simultaneously on the Purchase Decision of Janji Jiwa Coffee Palembang.
Co-Authors Widagdo, Herry