Jurnal Multidisiplin Sahombu
Vol. 5 No. 03 (2025): Jurnal Multidisiplin Sahombu, (2025)

The Effect of Service Quality, Price, and Emosional on Customer Satisfaction at Lady Beauty Salon

Tirtayasya, Tirtayasya (Unknown)
Elizabeth, Sri Megawati (Unknown)

Article Info

Publish Date
29 Mar 2025

Abstract

This study aims to analyze the partial and simultaneous influence of service quality, price, and emotional factors on customer satisfaction at Lady Beauty Salon. The research sample consists of 118 respondents, collected using a Likert-scale questionnaire. The study employs a quantitative approach with a simple random sampling technique. The results indicate that both partially and simultaneously, service quality, price, and emotional factors have a significant influence on customer satisfaction at Lady Beauty Salon.

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Journal Info
Jurnal Multidisiplin Sahombu
Website

Abbrev

JMS

Publisher

SEAN INSTITUTE

Subject

Arts Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Description

Jurnal Multidisiplin Sahombu is at the scope of the multidisciplinary intended is only limited to the following points, Economics Politics Public Business Civil society, Finance Culture Arts ...