Economic Reviews Journal
Vol. 4 No. 2 (2025): Economic Reviews Journal

Media Promosi Meta Ads Tinjauan Ekonomi Syariah: Studi pada Usaha Juragan Bubur Bengkulu

Deva Amalia Fitra (Unknown)
Andang Sunarto (Unknown)
Andi Harpepen (Unknown)

Article Info

Publish Date
15 Apr 2025

Abstract

The purpose of this research is to examine promotional media using paid advertisements on Meta Ads as a promotional medium for Juragan Bubur business from the perspective of Islamic economics. To test this, the researcher employs a qualitative method with data collection techniques including interviews and documentation. The data analysis technique involves primary data sources through observation and interviews. From the research findings and discussions, it was discovered that the advertisement transactions on Meta Ads conducted by the Juragan Bubur Bengkulu business comply with the provisions outlined in Islamic economics. This is based on the fulfillment of requirements related to Ijab Kabul (offer and acceptance), subjects, wages, and objects.

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Journal Info
Economic Reviews Journal
Website

Abbrev

mrj

Publisher

Masyarakat Ekonomi Syariah Bogor

Subject

Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

Description

Economic Reviews Journal  is a scientific journal published by Masyarakat Ekonomi Syariah Bogor in collaboration with Ikatan Ahli Ekonomi Islam, Institut Agama Islam Nasional Laa Roiba Bogor, and Intellectual Association for Islamic Studies (IAFORIS) . This journal contains scientific papers from ...