Claim Missing Document
Check
Articles

Found 6 Documents
Search

STRATEGI ELEKTRONIK WORD OF MOUTH DALAM MENINGKATKAN PENJUALAN PADA SHEREN HIJAB BENGKULU Andang Sunarto; Andi Harpepen; Rossella Afriani
Jurnal Ilmiah Akuntansi, Manajemen dan Ekonomi Islam (JAM-EKIS) Vol. 7 No. 1 (2024): Jurnal Ilmiah Akuntansi, Manajemen, dan Ekonomi Islam (JAM-EKIS)
Publisher : Universitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jamekis.v7i1.5797

Abstract

The purpose of this study was to determine the Electronic word of mouth strategy in increasing sales at Sheren Hijab Bengkulu. This type of research is field research (Field research). This study uses a qualitative research approach. Data collection techniques were carried out by observation, interviews and documentation. Data analysis techniques using data reduction, data presentation and drawing and testing conclusions. The results of this study are that the Elektronik word of mouth strategy in increasing sales at Sheren Hijab Bengkulu has been carried out correctly by determining the target market because we cannot sell products to everyone. By creating a product marketing strategy, Sheren Hijab can determine a more specific and clearer target market. Sheren Hijab always reviews products with interesting content to sell. So that the comments column on social networks has a lot of positive comments.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT UMKM MUSLIM MENGGUNAKAN QUICK RESPONSE CODE INDONESIA STANDARD (QRIS) DI KELURAHAN PAGAR DEWA KOTA BENGKULU Denny Riyanto; Eka Sriwahyuni; Andi Harpepen
Mu'amalat: Jurnal Kajian Hukum Ekonomi Syariah Vol. 16 No. 1 (2024): Juni
Publisher : Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20414/mu.v16i1.9466

Abstract

Bank Indonesia (BI) launched a Quick Response (QR) standard for payments through server-based electronic money applications, digital wallets, or mobile banking. Quick Response Code Indonesian Standard is a unification of various types of QR from various Payment System Service Providers (PJSP) using QR Code developed by Bank Indonesia and the Indonesian Payment System Association which aims to integrate all cashless payment methods in Indonesia. In the era of digit trends the growing number of merchants switched to non-cash payment systems. The purpose of this study is to determine the factors that influence the use of QRIS for MSMEs in the city of Bengkulu, to analyze the benefits and facilities of the interest of MSME users in the city of Bengkulu.
Media Promosi Meta Ads Tinjauan Ekonomi Syariah: Studi pada Usaha Juragan Bubur Bengkulu Deva Amalia Fitra; Andang Sunarto; Andi Harpepen
Economic Reviews Journal Vol. 4 No. 2 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i2.711

Abstract

The purpose of this research is to examine promotional media using paid advertisements on Meta Ads as a promotional medium for Juragan Bubur business from the perspective of Islamic economics. To test this, the researcher employs a qualitative method with data collection techniques including interviews and documentation. The data analysis technique involves primary data sources through observation and interviews. From the research findings and discussions, it was discovered that the advertisement transactions on Meta Ads conducted by the Juragan Bubur Bengkulu business comply with the provisions outlined in Islamic economics. This is based on the fulfillment of requirements related to Ijab Kabul (offer and acceptance), subjects, wages, and objects.
Hidroponik Sebagai Alternatif Media Tanam Untuk Peningkatan Kesejahteraan Ekonomi Masyarakat Dalam Tinjauan Ekonomi Islam : Studi Kasus RT 19 Kelurahan Bumiayu Kota Bengkulu Aprianto Aprianto; Fitri Indah Lestari; Heli Pera Mistika; Kustin Hartini; Andi Harpepen
Jurnal Kemitraan Masyarakat Vol. 2 No. 2 (2025): Jurnal Kemitraan Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/jkm.v2i2.1447

Abstract

This community service program aims to introduce and implement a hydroponic farming system as an alternative effective planting medium to improve the economic welfare of the community in RT 19, Bumiayu Village, Bengkulu City. This activity is motivated by the limited agricultural land in urban areas and the minimal use of narrow spaces for productive activities. The methods used include counseling, training, and direct practice of hydroponic cultivation by utilizing used goods such as plastic bottles. The results of the activity showed that the community was very enthusiastic in participating in the training and were able to apply basic hydroponic techniques independently. From an Islamic economic perspective, this activity reflects the values ​​of justice, welfare, and empowerment, where the community is not only given knowledge, but also guided to become more economically independent. Hydroponics has proven to be an alternative to modern agriculture that can increase productivity and empower the community in a sustainable manner.
PENGARUH CYBER CRIME TERHADAP KEPERCAYAAN MAHASISWA UIN FAS BENGKULU DALAM MENGGUNAKAN PRODUK ELECTRONIC BANKING BANK SYARIAH INDONESIA Afridatul Inayah; Khairiah Elwardah; Andi Harpepen
Iqtishaduna: Jurnal Ilmiah Mahasiswa Hukum Ekonomi Syariah Vol 7 No 1 (2025): Oktober
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/iqtishaduna.v7i1.61788

Abstract

Abstrak Transformasi digital di sektor perbankan telah menghadirkan layanan electronic banking (e-banking) yang memudahkan nasabah bertransaksi secara daring. Namun, meningkatnya kasus cyber crime menimbulkan kekhawatiran mengenai keamanan data dan kepercayaan pengguna, termasuk mahasiswa sebagai pengguna aktif. Penelitian ini bertujuan menganalisis pengaruh cyber crime terhadap kepercayaan mahasiswa UIN Fatmawati Sukarno Bengkulu dalam menggunakan layanan e-banking Bank Syariah Indonesia (BSI). Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan asosiatif. Sampel penelitian berjumlah 46 mahasiswa Program Studi Perbankan Syariah angkatan 2022 yang dipilih dengan teknik sensus. Data primer diperoleh melalui kuesioner berskala Likert 1–5, sedangkan data sekunder diperoleh dari literatur terkait. Analisis data dilakukan menggunakan uji validitas, reliabilitas, uji asumsi klasik (normalitas, linieritas, heteroskedastisitas), regresi linier sederhana, uji t, dan koefisien determinasi (R²) dengan bantuan SPSS. Hasil penelitian menunjukkan bahwa cyber crime berpengaruh negatif dan signifikan terhadap kepercayaan mahasiswa dengan nilai t hitung (-7,292) > t tabel (1,679) dan signifikansi 0,002 < 0,05. Selain itu, nilai Adjusted R² sebesar -0,730 menunjukkan bahwa 73% variasi kepercayaan dipengaruhi cyber crime. Temuan ini menegaskan bahwa meningkatnya ancaman cyber crime menurunkan kepercayaan mahasiswa terhadap keamanan layanan e-banking BSI. Kata Kunci: cyber crime, kepercayaan mahasiswa, e-banking, BSI.   Abstract Digital transformation in the banking sector has introduced electronic banking (e-banking) services that facilitate online transactions for customers. However, the rise in cybercrime cases raises concerns about data security and user trust, including students as active users. This study aims to analyze the influence of cybercrime on the trust of UIN Fatmawati Sukarno Bengkulu students in using Bank Syariah Indonesia (BSI) e-banking services. The research method used is quantitative with an associative approach. The research sample consisted of 46 students of the Islamic Banking Study Program, class of 2022, selected using a census technique. Primary data were obtained through a 1–5 Likert scale questionnaire, while secondary data were obtained from related literature. Data analysis was performed using validity tests, reliability tests, classical assumption tests (normality, linearity, heteroscedasticity), simple linear regression, t-tests, and coefficient of determination (R²) using SPSS. The results of the study indicate that cybercrime has a negative and significant effect on student trust with a calculated t value (-7.292) > t table (1.679) and a significance of 0.002 < 0.05. In addition, the Adjusted R² value of -0.730 indicates that 73% of the variation in trust is influenced by cybercrime. This finding confirms that the increasing threat of cybercrime reduces student trust in the security of BSI e-banking services. Keywords: cyber crime, student trust, e-banking, BSI.
TINGKAT LITERASI KEUANGAN DIGITAL PADA MAHASISWA EKONOMI SYARIAH: STUDI DESKRIPTIF Amallya Syahirah; Misi Kartika; Herlina Yustati; Andi Harpepen
El-Iqthisadi Vol 7 No 2 (2025): Desember
Publisher : Jurusan Hukum Ekonomi Syariah Fakultas Syariah dan Hukum Uin Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/el-iqthisady.v7i2.63131

Abstract

Abstrak Perkembangan teknologi informasi telah mendorong transformasi signifikan dalam sistem keuangan modern, termasuk pada layanan keuangan digital seperti e-wallet, mobile banking, dan fintech. Kondisi ini menuntut masyarakat, termasuk mahasiswa Ekonomi Syariah, memiliki tingkat literasi keuangan digital yang memadai baik dari aspek teknis, regulatif, keamanan, maupun kesesuaian syariah. Penelitian ini bertujuan memetakan tingkat literasi keuangan digital mahasiswa Ekonomi Syariah melalui empat dimensi utama: pengetahuan dasar, keterampilan penggunaan aplikasi, pemahaman risiko dan keamanan, serta kesesuaian transaksi digital dengan prinsip syariah. Metode penelitian menggunakan pendekatan deskriptif kuantitatif dengan sampel 120 mahasiswa yang dipilih melalui teknik purposive sampling. Instrumen berupa kuesioner skala Likert 1–4 yang telah diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa dimensi pengetahuan dasar berada pada kategori tinggi dengan persentase 78%, keterampilan penggunaan aplikasi juga tinggi dengan 84%, pemahaman risiko dan keamanan berada pada kategori sedang sebesar 61%, dan kesesuaian transaksi digital dengan prinsip syariah berada pada kategori sedang sebesar 66%. Temuan ini menunjukkan bahwa mahasiswa memiliki kemampuan teknis yang baik, tetapi masih membutuhkan penguatan pada aspek regulatif, keamanan digital, dan pemahaman fikih muamalah digital. Penelitian ini merekomendasikan integrasi kurikulum teknologi finansial syariah, pelatihan keamanan digital, serta penguatan literasi fikih muamalah kontemporer untuk meningkatkan kesiapan mahasiswa menghadapi perkembangan industri keuangan digital syariah. Kata Kunci: literasi keuangan digital, ekonomi syariah, fintech, keamanan digital, syariah   Abstract The development of information technology has driven significant transformations in the modern financial system, including digital financial services such as e-wallets, mobile banking, and fintech. This condition demands that the public, including Islamic Economics students, have an adequate level of digital financial literacy in terms of technical, regulatory, security, and Sharia compliance. This study aims to map the level of digital financial literacy of Islamic Economics students through four main dimensions: basic knowledge, application usage skills, understanding of risks and security, and the compliance of digital transactions with Sharia principles. The research method used a quantitative descriptive approach with a sample of 120 students selected through a purposive sampling technique. The instrument was a Likert scale questionnaire 1–4 that has been tested for validity and reliability. The results showed that the basic knowledge dimension was in the high category (78%), application usage skills were also high (84%), understanding of risks and security was in the medium category (61%), and the compliance of digital transactions with Sharia principles was in the medium category (66%). These findings indicate that students possess good technical skills, but still require strengthening in regulatory aspects, digital security, and understanding of digital muamalah jurisprudence. This study recommends integrating the Islamic financial technology curriculum, digital security training, and strengthening contemporary muamalah jurisprudence literacy to improve students' readiness for the development of the Islamic digital financial industry. Keywords: digital financial literacy, sharia economics, fintech, digital security, sharia.