Journal Islamic Economics Ad Diwan
Vol 4 No 2 (2025): AD DIWAN

IMPLEMENTASI PEMASARAN SYARIAH PADA HOTEL SYARIAH PERSFEKTIF ETIKA BISNIS ISLAM

Apriani, Triana (Unknown)
Ningsih, Surya (Unknown)
Solihin, Asep (Unknown)
Saefuddin, Aep (Unknown)
Rahayu, Wati (Unknown)



Article Info

Publish Date
27 Mar 2025

Abstract

Sharia Hotel Marketing is a strategic business that directs the process of creating, offering, and changing value from an initiator to its stakeholders, which in the whole process is in accordance with the contracts and principles of muamalah and its perspective in Islamic business ethics. This article is a type of descriptive qualitative study of case studies that aims to describe the implementation of sharia hotel marketing, while the data used in this study are secondary data, secondary data is data obtained not directly from the source, including from literacy sources, and data from processed primary data collection. The results of this study are that not all sharia hotels market lodging service products and along with other facilities attached to sharia hotels, truly sharia, this is evidenced based on data from rating values and from reviews of hotel guest services that have stayed at various sharia hotels in Bandung City from the Agoda application

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Journal Info

Abbrev

addiwan

Publisher

Subject

Religion Economics, Econometrics & Finance Social Sciences

Description

Journal Islamic Economics Ad Diwan; Institut Ummul Quro Al-ISlami Bogor adalah jurnal penelitian dalam disiplin ilmu ekonomi islam dan masalah ekonomi syariah yang diharapkan dapat memberikan kontribusi baru atau state-of-the-art untuk pengembangan akademik atau aplikasi dunia nyata atau keduanya. ...