Jurnal Semesta Ilmu Manajemen dan Ekonomi
Vol. 1 No. 4 (2025): Edisi Juni

The Influence of Sales Promotion on Purchasing Decisions At Mini Markets in The Gayo Lues District Community

Bambang (Universitas Syiah Kuala)

Article Info

Publish Date
04 Apr 2025

Abstract

This study aims to analyze the influence of promotion on purchasing decisions in choosing a place to eat in Makmur Swalayan Blangkejeren, both partially and simultaneously. Using an associative method, this study involved 100 respondents as a sample, and data were collected through questionnaires. The analysis technique used is multiple linear regression. The results of the study show that promotion has a positive and significant influence on purchase decisions. Simultaneously, promotions have a positive and significant effect on customer decisions, as shown by the value of Fcal 41.433 greater than Ftable 3.94

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Journal Info
Jurnal Semesta Ilmu Manajemen dan Ekonomi
Website

Abbrev

J-SIME

Publisher

PT Pustaka Cendekia Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

Jurnal Semesta Ilmu Manajemen dan Ekonomi (J-SIME) merupakan publikasi ilmiah yang bertujuan untuk menyebarluaskan hasil penelitian dan kajian teoritis di bidang manajemen dan ekonomi. Jurnal ini menyediakan wadah bagi akademisi, peneliti, serta praktisi untuk mempublikasikan artikel yang ...