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All Journal Pinisi Journal of Entrepreneurship Review Jurnal Semesta Ilmu Manajemen dan Ekonomi
Bambang
Universitas Syiah Kuala
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Sales Promotion on Purchasing Decisions At Mini Markets in The Gayo Lues District Community Bambang
Jurnal Semesta Ilmu Manajemen dan Ekonomi Vol. 1 No. 4 (2025): Edisi Juni
Publisher : PT PUSTAKA CENDEKIA PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71417/j-sime.v1i4.290

Abstract

This study aims to analyze the influence of promotion on purchasing decisions in choosing a place to eat in Makmur Swalayan Blangkejeren, both partially and simultaneously. Using an associative method, this study involved 100 respondents as a sample, and data were collected through questionnaires. The analysis technique used is multiple linear regression. The results of the study show that promotion has a positive and significant influence on purchase decisions. Simultaneously, promotions have a positive and significant effect on customer decisions, as shown by the value of Fcal 41.433 greater than Ftable 3.94
The Effect of Motivation and Entrepreneurial Knowledge on Entrepreneurial Interest with Entrepreneurship Education as an Intervening Variable Adhy Firdaus; Gamar Al Haddar; Yenik Pujowati; Soussou Raharimalala; Bambang
Pinisi Journal of Entrepreneurship Review Vol. 1 No. 3 (2023): Pinisi Journal of Entrepreneurship Review (November 2023)
Publisher : Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/pjer.v1i3.1074

Abstract

This study aims to determine the effect of motivation and knowledge on entrepreneurial interest in Universitas Negeri Makassar students with entrepreneurship education as an intervening variable. The study will use a quantitative approach with a survey method. The research population is all entrepreneurship students of the Faculty of Economics and Business, Universitas Negeri Makassar which amounted to 427 students. Data collection was carried out using a questionnaire and later calculated using the Slovin dai with a sample size of 85 (eighty-five) respondents or 20% of the total population. The findings of this study indicate that motivation and knowledge have a significant role in shaping entrepreneurial interest through entrepreneurship education. Individual motivation, whether sourced from personal passion, career goals, or the drive to create change, can be a strong driver to develop entrepreneurial interest. Entrepreneurship education provides a foundation of knowledge and practical skills that strengthen this motivation. With the knowledge gained through education, individuals can understand the aspects of entrepreneurship, identify opportunities and overcome business challenges. The combination of high motivation and solid entrepreneurial knowledge creates a favorable environment for the development of entrepreneurial interest.
Co-Authors Adhy Firdaus Gamar Al Haddar Soussou Raharimalala Yenik Pujowati