Siber Journal of Transportation and Logistics
Vol. 2 No. 3 (2024): (SJTL) Siber Journal of Transportation and Logistics (October - December 2024)

The Influence of Product Innovation, Operational Efficiency and Brand Reputation on Sales Increase Strategy

Puspajati, Izzatillah (Unknown)
Ali, Hapzi (Unknown)

Article Info

Publish Date
13 Apr 2025

Abstract

This article is a literature study in the field of strategic management. It discusses the influence of product innovation, operational efficiency, and brand reputation on sales improvement strategies. The hypothesis of the influence between variables will be used in future research. Online libraries, Google Scholar, Mendeley, and other academic media use research objects. The research method that uses library browsing comes from e-books and e-journals that are publicly accessible. Descriptive qualitative analysis The results of this article are as follows: Product innovation influences sales increase strategies; operational efficiency affects sales improvement strategies; and brand reputation influences sales improvement strategies.

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Journal Info
Siber Journal of Transportation and Logistics
Website

Abbrev

SJTL

Publisher

Siber Nusantara Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Siber Journal of Transportation and Logistics (SJTL) is managed and published by Siber Nusantara Research & Yayasan Sinergi Inovasi Bersama (SIBER). SJTL articles are the result of field research, literature studies, and public policy research. This publication aims to disseminate the results of ...