<![CDATA[Bunga Lestari MSME faces various challenges in agribusiness product marketing amidst increasingly fierce competition. This study aims to analyze the marketing challenges encountered by the MSME and formulate appropriate solutions to enhance its competitiveness. The research method employed is a qualitative approach, with data collection through direct observation and semi-structured interviews with relevant stakeholders. The results indicate that the main obstacles faced are the lack of utilization of digital media, limited market access, and minimal product innovation. These findings suggest the necessity for developing a more effective digital marketing strategy and product innovation to increase the competitiveness and sales volume of Bunga Lestari MSME in a competitive market. Thus, this study provides recommendations that can assist the MSME in addressing the existing marketing challenges.]]>
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