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All Journal Economic Reviews Journal JURNAL AKADEMIK EKONOMI DAN MANAJEMEN
Patricia Wanda Sianturi
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Tantangan Pemasaran Produk Agribisnis pada UMKM Bunga Lestari: Analisis Hambatan dan Solusi Hendra Saputra; Enzelika Rosari Putri Hutasoit; Febri Milano Sagala; Khairur Rahmah Azjahra; Najha Nawanda Zhurfiy; Patricia Wanda Sianturi; Siti Fauziah; Siti Sahira; Suastiana Anja Kelauri; Fahmi Aditiya
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 1 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i1.4210

Abstract

Bunga Lestari MSME faces various challenges in agribusiness product marketing amidst increasingly fierce competition. This study aims to analyze the marketing challenges encountered by the MSME and formulate appropriate solutions to enhance its competitiveness. The research method employed is a qualitative approach, with data collection through direct observation and semi-structured interviews with relevant stakeholders. The results indicate that the main obstacles faced are the lack of utilization of digital media, limited market access, and minimal product innovation. These findings suggest the necessity for developing a more effective digital marketing strategy and product innovation to increase the competitiveness and sales volume of Bunga Lestari MSME in a competitive market. Thus, this study provides recommendations that can assist the MSME in addressing the existing marketing challenges.
Perubahan Skema Insentif pada PT Grab dan Gojek: Dampak terhadap Kepuasan Drive Dina Sarah Syahreza; Hilma Harmen; Fahmi Aditiya; Khairur Rahmah Azjahra; Najha Nawanda Zhufriy; Patricia Wanda Sianturi; Siti Fauziah
Economic Reviews Journal Vol. 3 No. 3 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i3.300

Abstract

Incentive changes can have a negative impact on driver satisfaction, leading to feelings of unfair compensation and income uncertainty. These negative consequences can result in a decline in service quality and increased driver turnover. While incentive changes tend to have negative effects, there are also some positive impacts, such as increased earnings for drivers in high-demand areas. Driver satisfaction is crucial for improving driver availability, service quality, platform reputation, and profitability. Therefore, companies need to reconsider their incentive schemes and make appropriate adjustments to improve driver satisfaction. Efforts to enhance driver satisfaction include implementing fair and transparent policies, increasing market demand, educating passengers, developing platform technology, and enhancing driver support. This study employs qualitative methods and secondary data to support the research findings, ensuring the effectiveness and accuracy of the data used.
Co-Authors Enzelika Rosari Putri Hutasoit Fahmi Aditiya Febri Milano Sagala Hendra Saputra Hilma Harmen Khairur Rahmah Azjahra Najha Nawanda Zhufriy Najha Nawanda Zhurfiy Siti Fauziah Siti Sahira Suastiana Anja Kelauri Syahreza, Dina Sarah