Jurnal Entrepreneur dan Entrepreneurship
Vol. 14 No. 1 (2025): Jurnal Entrepreneur dan Entrepreneurship

The Effect of Service Quality and Supply Chain Agility on Customer Satisfaction Mediated by Customer Trust

Kasih, Agatha Febrina (Unknown)
Ardyan, Elia (Unknown)

Article Info

Publish Date
21 Mar 2025

Abstract

The aim of this study is to examine how supply chain agility and service quality affect customer happiness, with customer trust serving as a mediating factor. This method of this study is a quantitative research methodology. A total of 266 valid replies were gathered from the online questionnaire and offline paper-based surveys used to collect the data. SEM-PLS was used to evaluate the data. The results show that customer satisfaction is positively impacted by customer trust, service quality has a direct impact on customer satisfaction, supply chain agility has an impact on customer satisfaction, and service quality positively influences customer trust.

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Journal Info
Jurnal Entrepreneur dan Entrepreneurship
Website

Abbrev

JEE

Publisher

Universitas Ciputra Surabaya

Subject

Humanities Economics, Econometrics & Finance Social Sciences Other

Description

Jurnal Entrepreneur dan Entrepreneurship (e-ISSN: 2580-9393; p-ISSN: 2302-1802) is published twice a year in the months of March and September. It publishes manuscripts within the fields of entrepreneur and entrepreneurship. Jurnal Entrepreneur dan Entrepreneurship (JEE) is published by the ...