EKONOMIS : Journal of Economics and Business
Vol 9, No 1 (2025): Maret

Pemasaran Hijau dan Keputusan Pembelian: Peran Mediasi Citra Perusahaan

Hilmi, Matius Fauzi (Unknown)

Article Info

Publish Date
22 Mar 2025

Abstract

This study aims to test the effect of green marketing functions on corporate image. The research method used is purposive sampling to take samples by considering a criterion to be used as a sample. The test results found that there was a negative influence between green activities and corporate image. While the variables of green image and communication were proven to have a positive influence on corporate image.

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Journal Info
EKONOMIS : Journal of Economics and Business
Website

Abbrev

ojsekonomis

Publisher

Universitas Batanghari Jambi

Subject

Economics, Econometrics & Finance

Description

Ekonomis: Journal of Economics and Business diterbitkan oleh Lembaga Penelitian dan Pengabdian pada Masyarakat Universitas Batanghari Jambi, Jurnal ini mencakup bidang ilmu Ekonomi Manajemen, Ekonomi Pembangunan, Akuntansi dan Bisnis. Ekonomis: Journal of Economics and Business Jurnal ini ...