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All Journal EKONOMIS : Journal of Economics and Business
Hilmi, Matius Fauzi
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Economics, Econometrics & Finance

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Pemasaran Hijau dan Keputusan Pembelian: Peran Mediasi Citra Perusahaan Hilmi, Matius Fauzi
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.1806

Abstract

This study aims to test the effect of green marketing functions on corporate image. The research method used is purposive sampling to take samples by considering a criterion to be used as a sample. The test results found that there was a negative influence between green activities and corporate image. While the variables of green image and communication were proven to have a positive influence on corporate image.
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