Pengaruh Ulasan Produk, Kepercayaan dan Harga terhadap Keputusan Pembelian Produk Kecantikan di Marketplace Shopee

Setyaningrum, Vira
Pebrianggara, Alshaf
Indayani, Lilik

EKONOMIS : Journal of Economics and Business
Vol 9, No 1 (2025): Maret

This research aims to determine the influence of product reviews, trust, and price on purchasing decisions for beauty products on the Shopee Marketplace. This research is a quantitative study with data obtained from distributing questionnaires which were measured using the Linkert scale. The sample in this study amounted to 96 people with a sampling technique, namely the purposive sampling method. The results of this research conclude that there is a positive and significant influence between the product review, trust and price variables on the decision to purchase beauty products on the Shopee marketplace, both simultaneously and partially.