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All Journal Kompak : Jurnal Ilmiah Komputerisasi Akuntansi Competence : Journal of Management Studies (Kompetensi : Jurnal Studi Manajemen) Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Syntax Literate: Jurnal Ilmiah Indonesia Journal of Economic, Bussines and Accounting (COSTING) JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen EKONOMIS : Journal of Economics and Business Jurnal Pendidikan Ekonomi (JURKAMI) Journal of Economic, Management, Accounting and Technology (JEMATech) OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi MANAJEMEN DEWANTARA Mega Aktiva: Jurnal Ekonomi dan Manajemen JURNAL EKOBIS DEWANTARA Zonasi: Jurnal Sistem Informasi Abdimas Toddopuli: Jurnal Pengabdian Pada Masyarakat Management Studies and Entrepreneurship Journal (MSEJ) Studi Kasus Inovasi Ekonomi Jurnal E-Bis: Ekonomi Bisnis Jurnal Darma Agung Academia Open Jurnal Ilmu Manajemen Advantage Procedia of Social Sciences and Humanities Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Journal of Social Comunity Services JAIDE El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Economics and Economic Policy Journal of Micro, Small and Medium Enterprises Journal of Ekonomics, Finance, and Management Studies Proceeding of International Conference on Social Science and Humanity International Journal of Artificial Intelligence for Digital Marketing
Alshaf Pebrianggara
Universitas Muhammadiyah Sidoarjo
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Physics Public Health Social Sciences Other

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PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE DI KOTA SIDOARJO PADA ERA PANDEMI COVID-19 Alshaf Pebrianggara
JURKAMI : Jurnal Pendidikan Ekonomi Vol 5, No 2 (2020): JURKAMI
Publisher : STKIP Persada Khatulistiwa Sintang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31932/jpe.v5i2.898

Abstract

Penelitian ini bertujuan untuk meneliti pengaruh kualitas produk, kualitas pelayanan, dan citra merek terhadap keputusan pembelian smartphone di kota sidoarjo pada era pandemi covid-19. Dalam desain penelitian ini adalah deskriptif kuantitatif. Populasi dalam penelitian ini adalah seluruh pembeli handphone android di Kota Sidoarjo. Teknik pengambilan sampel yang digunakan adalah Accidental Sampling, yaitu teknik ppengambilan sampel secara kebetulun. Dalam penelitian ini, pembeli handphone android yang ditemui di Kota Sidoarjo akan dijadikan sampel penelitian diperoleh sampel sebanyak 100. Dengan hasil signifikan pada variabel kualitas produk, kualitas pelayanan, dan citra merek terhadap keputusan pembelian smartphone di kota sidoarjo pada era pandemi covid-19 baik secara parsial maupun simultan.
Determinants of SME’s performance: The role of knowledge management, market orientation, and product innovation Wisnu Panggah Setiyono; Mohammad Iqbal; Rizal Alfisyahr; Alshaf Pebrianggara; Mukhammad Shofyan
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol 19, No 1 (2022): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v19i1.15036

Abstract

The role of knowledge management (KM) in the existence of Small Medium Enterprises (SME’s) has been an important aspect of entrepreneurship. However, to perform an SME may not merely rely on its knowledge but also on other aspects such as market orientation and product innovation. This study aims to contribute to the entrepreneurship literature in the context of emerging economies. This study can be classified as quantitative research by nature as the use of a survey to gather respondent data. About 211 samples of SMEs of the furniture cluster in East Java were obtained in this study. Thus, understanding that the focus on market orientation and innovation in SMEs has not fruitfully been exposed and explored enough in the context of emerging economies such as Indonesia. The result of this study indicated that KM is not a direct predictor of SME performance. This is an indication that the supremacy creation of SME performance could not depend heavily on KM but rather, other driving forces such as market orientation (MO) and product innovation (INNOV) are much more powerful drivers in crafting SME performances.
Pendampingan UMKM Roti Desa Simoketawang Menuju Enterpreneur Digital Alshaf Pebrianggara; Sarwenda Biduri; Detak Prapanca
Studi Kasus Inovasi Ekonomi Vol. 5 No. 01 (2021)
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan internet dan dunia digital telah menciptakan disrupsi pada dunia bisnis. Sekarang, semua pebisnis atau pengusaha harus merambah dunia digital untuk bisa menggaet dan menjangkau konsumen yang lebih luas. Permasalahan UMKM Roti Desa Simoketawang yang ditemukan adalah terkait pengembangan sistem informasi digital serta sistem keuangan digital dikarenakan UMKM di desa tersebut banyak yang kurang melek dengan kegunaan teknologi yang berkembang pesat. Dan dengan menggunakan pola pemasaran yang door to door dan mencakup area Sidoarjo serta Mojokerto membuat hasil penjualan tidak efektif.Hasil luaran yang diharapkan penelitian ini mampu memberikan sumbangsih yang besar bagi UMKM Roti Desa Simoketawang terkait pemasaran dan keuangan konvensional, keuangan digital, pemasaran digital guna meningkatkan kinerja bisnis, sedangkan untuk dunia pendidikan penelitian terapan ini mampu memberikan berbagai strategi ekonomi manajerial untuk membekali mahasiswa masuk dalam dunia bisnis
Strategi Daya Tarik Celebrity Endorse, Trust, Dan Customer Knowledge Terhadap Keputusan Pembelian Produk Sepeda Motor Honda (Sidoarjo) Faridatul Nur Afifah; Lilik Indayani; Alshaf Pebrianggara
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.7797

Abstract

The purpose of this research is to determine the influence of celebrity endorsement, trust, and customer knowledge on purchasing decisions for Honda motorbikes. This research uses quantitative methods with a population of Honda motorbike users in Sidoarjo and this sample consists of 100 respondents. The sampling technique uses nonprobability sampling with purposive sampling. Data collection methods include interviews and questionnaires. Questionnaire using Google Form online. The data analysis technique uses a Likert scale and uses multiple linear regression analysis with the help of the SPSS program. Keywords : celebrity endorsement; trust; customer knowledge; keputusan pembelian
Artificial Intelligence (AiI, Pemasaran Digital Dan Popularitas Terhadap Niat Beli Konser Virtual Pada Girlband Korea Aespa Fadila Putri Aisya Ramadhini; Alshaf Pebrianggara; Mochamad Rizal Yulianto; Rizky Eka Febriansah
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 3 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i3.9383

Abstract

This study aims to investigate the influence of artificial intelligence, digital marketing, and popularity on the purchase intention of virtual concerts Korean girlband aespa held on the Beyond Live application. The research design employed in this study is quantitative, and data were collected through the distribution of questionnaires, which were measured using a Likert scale and analyzed using SPSS Version 25. The sample size for this study comprised 100 respondents, selected using purposive random sampling. The results indicate that artificial intelligence has a positive and significant impact on purchase intention, with a t-value of 2.061 and a significance value of 0.011. Similarly, digital marketing has a positive and significant influence on purchase intention, with a t-value of 2.465 and a significance value of 0.015. Furthermore, popularity significantly and positively affects purchase intention, with a t-value of 8.747 and a significance value of 0.000.
PENGARUH CONTENT MARKETING, CELEBRITY ENDORSEMENT, DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI SHOPEE (STUDI PADA MAHASISWA UNIVERSITAS MUHAMMADIYAH SIDOARJO) Rahmadani, Diah; Febriansah, Rizky Eka; Yulianto, Mochamad Rizal; Pebrianggara, Alshaf
JURNAL DARMA AGUNG Vol 32 No 3 (2024): JUNI
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i3.4402

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh variabel-variabel Content Marketing (X1), Celebrity Endorsement (X2), dan e-WOM (X3) terhadap keputusan Pembelian (Y) produk di Shopee. Metode penelitian yang digunakan adalah penelitian kuantitatif. Skala Pengukuran dilakukan dengan menggunakan skala Likert, Populasi pada penelitian ini adalah konsumen Shopee dengan total sampel sebanyak 100 responden. Metode yang digunakan untuk menganalisis adalah Accidental Sampling dan pengumpulan data menggunakan kuesioner. Kemudian, data tersebut diolah menggunakan IBM SPSS Versi 25. Hasil penelitian ini yaitu Content Marketing, Celebrity Endorsement, dan e-WOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian. Pernyataan tersebut dibuktikan dengan hasil t-hitung Content Marketing sebesar 2,958, hasil t-hitung Celebrity Endorsement sebesar 2,013, dan hasil t-hitung e-WOM sebesar 6,146. Dapat disimpulkan bahwa Content Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian, Celebrity Endorsement berpengaruh positif dan signifikan terhadap Keputusan Pembelian, dan e-WOM berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
EFEKTIVITAS PERCEIVED EASE OF USE DAN USER EXPERIENCE TERHADAP BUYING INTENTION DAN CONSUMER ATTITUDE SEBAGAI VARIABEL INTERVENING PADA SHOPEE Wardani, Dwi Sukma; Pebrianggara, Alshaf; Sukmono, Rita Ambarwati
Mega Aktiva Vol 13, No 1 (2024): April
Publisher : Universitas Muhammadiyah Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32833/majem.v12i2.440

Abstract

This research aims to determine the effectiveness of perceived ease of use, user experience on buying intention through consumer attitude as an intervening variable. This research uses primary data with a quantitative approach. The sampling technique in this research used the Purposive Sampling method and the number of samples in this research was 165 respondents. The results of this research show that Perceived Ease of Use has a positive and significant effect on Buying Intention, User Experience has a positive and significant effect on Buying Intention, Consumer Attitude has a positive and significant effect on Buying Intention, Perceived Ease Of Use can be mediated by Consumer Attitude on Buying Intention, and User Experience can be mediated by Consumer Attitude towards Buying Intention
Maggot Cultivation in Utilizing Organic Waste as a Form of MSME Development in Manduro Village: Budidaya Maggot Dalam Memanfaatkan Sampah Organik Sebagai Bentuk Pengembangan UMKM Desa Manduro Kholifah, Nur; Pebrianggara, Alshaf; Hindarto, Hindarto; Lailia, Jauharotul; Vania, Talitha; Viyanti, Amalia; Quraini, Isyaffina; Bimo, Muhammad Nur
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.274

Abstract

Garbage is one of the complex problems faced by a country.Based on its composition, waste is divided into several types, including organic waste.If the waste is not managed properly it will cause environmental damage and will disrupt community activities, especially Manduro Village.The purpose of this research is processing organic waste to reduce the amount of waste around the Manduro Village environment by using BSF fly larvae to cultivate Maggot so that it can be used as one of the UMKM that can be developed by Manduro Village.The people of Manduro Village regarding the procedures for budding da maggot.The results showed that the people of Manduro Village were very enthusiastic and could accept the material that was presented well and Budi Dava Maggot in the context of utilizing organic waste could be used as a form of UMKM in Manduro Village for the future.
Pkami Accounting and Marketing Training Through Android-Based Applications for MSME Groups Tanggulangin Sidoarjo Golf Bags: Pkami Pelatihan Akuntansi Dan Pemasaran Melalui Aplikasi Berbasis Android Bagi Kelompok UMKM Tas Golf Tanggulangin Sidoarjo Rahayu, Duwi; Setiawan, Hamzah; Pebrianggara, Alshaf
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.285

Abstract

Many of the MSME actors still have minimal literacy related to accounting and marketing records, so they focus more on production activities. So that accounting and marketing records become inadequate and can cause the MSMEs to not be able to develop. This can be seen from the existence of the MSME group which sometimes has difficulty knowing whether their business is making a profit or not per month, so that every decision made is not in accordance with the financial condition of MSMEs. Furthermore, the MSME group sometimes feels reluctant to do Android-based marketing. so that it is difficult for their business to develop. This is the key to the problem for the Tanggulangin Golf Bag UMKM group. The Android-based application is one of the choices of the best solution for the Tanggulangin MSME Bag Golf to increase the effectiveness of financial and marketing performance because it can be accessed directly via a smartphone. MSME Accounting Applications and Tokopedia can provide solutions in terms of accounting records and marketing. Based on this, training in accounting and marketing records will be carried out for the managers of the MSME group at Tanggulangin Sidoarjo Golf Bags. The implementation of this training is expected to have a positive impact in increasing understanding of accounting and marketing based on Android and can provide benefits in the economic field for the MSME group, Tanggulangin Sidoarjo Golf Bags.
Increasing the Added Value of Water Clover (Marsilea Drummondii l.) in Wonosari Village, Mojokerto Regency into Cookies: Peningkatan Nilai Tambah Semanggi Air (Marsilea Drummondii l.) di Desa Wonosari Kabupaten Mojokerto menjadi Cookies Puspitasari, Kiki Candra; Pebrianggara, Alshaf; Hindarto; Sholikhah, Imroatus; Ni’mah, Alfa
Procedia of Social Sciences and Humanities Vol. 3 (2022): Proceedings of the 1st SENARA 2022
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v3i.362

Abstract

Water clover (Marsilea Drummondii L) is a type of fern that grows in lakes, swamps and rice fields. Water clover has a very distinctive morphology, namely the shape of a leaf that resembles an umbrella composed of four opposite leaf petals (Nurjanah et al, 2012: Afriastini 2003). Water clover contains phytochemicals in the form of reducing sugars, steroids, carbohydrates, and flavonoids (Jacoeb et al, 2010), antioxidants (Nurjanah et al, 2012). In addition, water clover has a moisture content of 82.59%, ash 1.72%, protein 1.91%, fat 0.36%, carbohydrates 11.46%, and crude fiber 1.96% (Nurjanah et al, 2012) . In the Mojokerto area, precisely in Wonosari Village, Ngoro District, Mojokerto Regency, it is also famous for clover which is usually processed into clover pecel. Pecel clover is usually sold in one of the tours owned by the village, namely Sumber Dhuwur. Therefore, after we know that water clover is a functional food and so that clover has added value for sale, we make an innovation. This water clover will be used as Cookies. From this innovation, it is hoped that people will be more interested in buying products from clover and sellers will increase their income
Co-Authors Achmad Ansori Al Ubaidah, Fandy Alfisyahr, Rizal Almanfaluti , Istian Kriya Almanfaluti, Istian Kriya Andry Rachmadany Aprilia, Rena Eka Arul Maulana, Enggit Aruna, Salvara Tyara Azsyams, Luke Farrer Bayu Hari Prasojo Bimo, Muhammad Nur Daniel Happy Putra Davina Avrilia Febrianti Detak Prapanca Dewi Komala Sari Duwi Rahayu Errent Geraldie, Bertrand Fadila Putri Aisya Ramadhini Faridatul Nur Afifah Febriansah , Rizky Eka Febrianti, Davina Avrilia Febrianti, Yeti Firdaus , Dafa Akbar Anugrah Fityan Izza Noor Abidin Habibatullah, Nida’ul Firda Azhari Hari Prasojo, Bayu Hindarto Humroh, Faizatul Ilmah, Khafidzotul Imroatus Sholikhah, Imroatus Intan Ainun Majid Khafidzotul Ilmah Krisnawati, Vivi Kriya Almanfaluti, Istian Kumara Adji Kusuma Lailia, Jauharotul Lely Amelia Sari Lilik Indayani Machdani, Muchlis Dzul Maf'ula, Eka Riyadhatul Marta, Aurelia Putri Marwah, Siti Maulana, Ahmad Wildan Milasari, Anis Misti Hariasih Mochamad Rizal Yulianto Moh. Bachrul Rizki Mohammad Iqbal Mubarok, Akhmad Nur Muhammad Yani Muhammad Yani, Muhammad Muhummad Yani Mukhammad Shofyan Mustajib, Khariza Ramdhania Putri Nafis, Khilyatun Navaro, Muhammad Saddam Ni’mah, Alfa NUR FADILAH NUR KHOLIFAH Nur Mubarok, Akhmad Oetarjo, Mas Prameswari, Amanda Tiara Priyanto, Ramadhani Dwi Puspitasari, Kiki Candra Quraini, Isyaffina Rachmadany, Andry Rachmadhany, Andry Racmawati, Devi Rahmadani, Diah Rita Ambarwati Sukmono Rizal Alfisyahr Rizal, As’at Rizky Eka Febriansah Ruci Arizanda Rahayu Sarwenda Biduri Septian, Mohammad Rafli Setiawan, Hamzah Setiyono, Wisnu Panggah Setyaningrum, Vira Shakira, Maulidia Shofyan, Mukhammad Sinta Nur Sa'idah Solekha, Amalia Suci Wulandari Suyogo, Muhammad Tasya Diva Prameswara Umah, Umdatul Umdatul Umah Usman, Dhea Monicha Vania, Talitha Viyanti, Amalia Wahyu Eko Pujianto Wardani, Dwi Sukma Widyasmara, Bunga Aulia Yulianto , Mochamad Rizal Yulianto, Mochammad Rizal Yuniar, Anira ZUHRIYAH, ISMATUL