Syntax Literate: Jurnal Ilmiah Indonesia
Jurnal Ilmiah Indonesia

Penerapan Machine Learning dalam Pengelompokan Pelanggan Menggunakan K-Means Clustering untuk Meningkatkan Strategi Pemasaran PT Maspion

Pratama, Bimas Ihsan (Unknown)
Yasin, Verdi (Unknown)
Junaedi, Irfan (Unknown)
Sianipar, Anton Zulkarnain (Unknown)
Zulhalim, Zulhalim (Unknown)

Article Info

Publish Date
03 Apr 2025

Abstract

This study aims to enhance PT Maspion's marketing strategy effectiveness by clustering customers using the K-Means Clustering algorithm. By leveraging customer transaction data, this research successfully grouped customers into four clusters based on their purchasing patterns. Each cluster was analyzed to identify key characteristics and provide relevant marketing strategy recommendations, such as volume-based discounts, personalized services, and loyalty programs. The results indicate that implementing K-Means Clustering helps PT Maspion better understand customer needs, increase loyalty, and optimize company revenue. This study offers practical contributions to the company and enriches academic literature on the application of machine learning in marketing.

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Journal Info
Syntax Literate: Jurnal Ilmiah Indonesia
Website

Abbrev

syntax-literate

Publisher

Syntax Corporation Indonesia

Subject

Humanities Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

Description

Syntax Literate: Jurnal Ilmiah Indonesia is a peer-reviewed scientific journal that publishes original research and critical studies in various fields of science, including education, social sciences, humanities, economics, and engineering. The journal aims to provide a platform for researchers, ...