International Journal of Business, Economics, and Social Development
Vol 6, No 1 (2025)

Impulsive Buying Tendency among Emerging Adults Using Pay Later on E-Commerce Platforms

Dewanto, Priscilla (Unknown)
Dahesihsari, Rayini (Unknown)



Article Info

Publish Date
11 Apr 2025

Abstract

The rapid growth of e-commerce in Indonesia has increased the use of pay later services, which allow consumers to defer payments for online purchases. While offering convenience, this trend has contributed to a rising non-performing loan (NPL) rate, reaching 72.6% (around Rp 3.28 trillion), with emerging adults being the primary contributors. Their impulsive buying tendencies, influenced by identity exploration and instability, may lead to unplanned spending due to the ease of pay later services. This quantitative descriptive study surveyed 246 emerging adults (18-25 years old) who have used pay-later on e-commerce platforms. Participants completed the Impulsive Buying Tendency Scale (IBTS), adapted for pay later usage. Data were analysed using descriptive statistics, categorization, correlation, and comparative tests. Findings indicate that most pay later users show high impulsive buying tendencies, with affective dimension being stronger than cognitive aspect. These insights can help educate emerging adults on responsible pay later usage.

Copyrights © 2025






Journal Info

Abbrev

ijbesd

Publisher

Subject

Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

Description

International Journal of Business, Economics and Social Development (IJBESD) is published 4 (four) times a year and is the flagship journal of the Research Collaboration Community (RCC). It is the aim of IJBESD to present papers which cover the theory, practice, history or methodology of Business, ...