Welfare: Jurnal Pengabdian Masyarakat
Vol. 1 No. 1 (2023): Welfare : March 2023

Pendampingan Strategi Pemasaran secara Online pada Home Industry Rengginang di Desa Padaelo, Kajuara, Bone, Sulawesi Selatan

Suriyati, Suriyati (Unknown)
Putri, Francisca Tree Aulia (Unknown)
Irmayanti, Irmayanti (Unknown)



Article Info

Publish Date
29 Mar 2023

Abstract

The activity of implementing home industry assistance in online marketing aims to provide insight to home industry owners regarding online marketing strategies that are very important for increasing product sales. This activity uses the mentoring method. where this activity was carried out for about two months together, which then the author first prepared important equipment and infrastructure, such as rengginang labels and packaging, and carried out rengginang packaging with the rengginang home industry business owner, bearing in mind that the home industry did not yet have packaging for its products. Next, the author explains information related to online marketing strategies. Then the next step is to practice the process of creating a digital marketing account with the rengginang home industry business owner. So that in the future Rengginang home-based business owners will better understand and be able to take advantage of the benefits of digital marketing.

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Journal Info

Abbrev

Welfare

Publisher

Subject

Environmental Science Social Sciences

Description

Welfare: Jurnal Pengabdian Masyarakat is a blind peer-reviewed journal dedicated to the publication of the results of community service. The articles published in the Welfare Journal include the results of original dedication. All publications in the journal Welfare are open access which allows ...