Welfare: Jurnal Pengabdian Masyarakat
Vol. 2 No. 1 (2024): Welfare : March 2024

Memajukan Bisnis Lokal: Pendampingan Pemasaran Online untuk Mendorong Kemandirian UMKM Krupuk Rambak Kulit Sapi Dua Putra Kediri

Risma Siti Nurhayati (Unknown)
Rosa, Selvia Dia (Unknown)
Rohmah, Septia Lutfiatul (Unknown)
Fadila, Septia Nur (Unknown)
Arlency, Shalina Zuan (Unknown)
Mauludin, M. Soleh (Unknown)

Article Info

Publish Date
31 Mar 2024

Abstract

This assistance aims to improve the understanding and skills of Dua Putra Kediri MSMEs in online marketing, with a focus on the use of social media to increase sales and product image. The method used is intensive mentoring through observation, interviews, and the presentation of material. The results show satisfaction from the implementation of online marketing, where MSME Dua Putra Kediri succeeded in increasing sales and creating better product branding. MSME owners also expressed their approval for the use of online marketing as a strategy that suits their needs and business development.

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Journal Info
Welfare: Jurnal Pengabdian Masyarakat
Website

Abbrev

Welfare

Publisher

Institut Agama Islam Negeri Kediri

Subject

Environmental Science Social Sciences

Description

Welfare: Jurnal Pengabdian Masyarakat is a blind peer-reviewed journal dedicated to the publication of the results of community service. The articles published in the Welfare Journal include the results of original dedication. All publications in the journal Welfare are open access which allows ...