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Analisis Persepsi Konsumen Terhadap Penggunaan Jasa Gojek M. Soleh Mauludin; Dewi Ratnawati; Ninik Arianti; Melina Dwi Pryastara; Vivi Adelia Novitawati
Salimiya: Jurnal Studi Ilmu Keagamaan Islam Vol 3 No 1 (2022): Salimiya
Publisher : Lembaga Penelitian, Penerbitan dan Pengabdian kepada Masyarakat (LP3M) IAIFA Kediri

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Abstract

This study aims to find out and analyze consumer perceptions of using Go-Jek services. Using a qualitative approach, consumer behavior theory, and research objects in Kediri, this study resulted in the conclusion that the perception or process that causes a consumer to use Gojek services depends on the stimuli received by the consumer. Every consumer has different motivations and reasons to use Gojek's services. The biggest stimulus that causes the emergence of consumer perception is that Gojek offers attractive promos, where the percentage of those who choose it is 43%.
Pendampingan Pengelolaan Sampah dalam Meningkatkan Zero Waste dan Nilai Ekonomi di Pesantren Darussalam II Kencong, Kepung, Kediri Munif, Achmad; M. Soleh Mauludin
Jurnal Pengabdian kepada Masyarakat Desa (JPMD) Vol 5 No 3 (2024): JPMD
Publisher : LP3M IAIFA Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58401/jpmd.v5i3.1679

Abstract

The problem of waste that is increasingly accumulating in the Islamic boarding school environment, as is the case at the Darussalam II Kencong Islamic Boarding School, Kepung, Kediri, is a challenge that needs to be addressed immediately. This community service program aims to increase economic value and zero waste. Through the Asset Basic Community Development approach, this community service has an impact on increasing awareness of the importance of good waste management among students, Islamic boarding school administrators and the surrounding community. This awareness continues to lead to changes in behavior in waste management, such as sorting waste, reducing organic waste, and reusing waste so that there is a reduction in the volume of waste disposed of in final disposal sites. The most important impact is an increase in the economic value of Islamic boarding schools through waste management, for example from the sale of recycled waste or processed products from organic waste, as well as environmental preservation and achieving the goal of zero waste