Digital Marketing sebagai Strategi Peningkatan Pemasaran Produk UMKM Desa Cerme Kabupaten Kediri

Ukrowiyah, Ukrowiyah
Hidayati, Nuril
Septiana, Arsiqum Yogi
Salsabilla, Ikhda Aini
Khasanah, Luluk Ilmiyatul
Khairurozikin, Rizal
Maulana, M. Fiqri
Kurniawati, Azzahra Dwi
Fashihuddin, M. Wildan
Naimah, Alfi Durrotun
Islamia, Eka Wahyu
Mumtahanah, Ismi
Baiti, Ayu Nuril
Sa'adah, Dinatus
Khilmi, M. Zamzami Busyronul
Faizah, Amilatul
Kurniasari, Eva
Rochimah, Mita Aini
Chuluq, M. Fachril Hamid Husnil

Welfare: Jurnal Pengabdian Masyarakat
Vol. 2 No. 3 (2024): Welfare : September 2024

This service aims to provide the public with a related understanding digital marketing, and expand market reach, as well as strengthen the MSME business they run. The method used is ABCD (Asset Based Community Development), which focuses on utilizing locally owned assets for community development. The result of this service is an understanding of MSMEs (Micro, Small and Medium Enterprises) regarding digital marketing increased as evidenced by social media account ownership; Instagram, Facebook and Tiktok which are managed by BUMDES Cerme Village. This program is useful in expanding market reach, increasing income, and building identity or branding local products, so that Cerme Village products become increasingly well known and competitive. This is proven by an increase in traffic social media in the form of interactions with posts, both from account followers and non-followers.