Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Welfare: Jurnal Pengabdian Masyarakat
Ukrowiyah, Ukrowiyah
Unknown Affiliation
Environmental Science Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Digital Marketing sebagai Strategi Peningkatan Pemasaran Produk UMKM Desa Cerme Kabupaten Kediri Ukrowiyah, Ukrowiyah; Hidayati, Nuril; Septiana, Arsiqum Yogi; Salsabilla, Ikhda Aini; Khasanah, Luluk Ilmiyatul; Khairurozikin, Rizal; Maulana, M. Fiqri; Kurniawati, Azzahra Dwi; Fashihuddin, M. Wildan; Naimah, Alfi Durrotun; Islamia, Eka Wahyu; Mumtahanah, Ismi; Baiti, Ayu Nuril; Sa'adah, Dinatus; Khilmi, M. Zamzami Busyronul; Faizah, Amilatul; Kurniasari, Eva; Rochimah, Mita Aini; Chuluq, M. Fachril Hamid Husnil
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2024): Welfare : September 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i3.1649

Abstract

This service aims to provide the public with a related understanding digital marketing, and expand market reach, as well as strengthen the MSME business they run. The method used is ABCD (Asset Based Community Development), which focuses on utilizing locally owned assets for community development. The result of this service is an understanding of MSMEs (Micro, Small and Medium Enterprises) regarding digital marketing increased as evidenced by social media account ownership; Instagram, Facebook and Tiktok which are managed by BUMDES Cerme Village. This program is useful in expanding market reach, increasing income, and building identity or branding local products, so that Cerme Village products become increasingly well known and competitive. This is proven by an increase in traffic social media in the form of interactions with posts, both from account followers and non-followers.
Co-Authors Baiti, Ayu Nuril Chuluq, M. Fachril Hamid Husnil Faizah, Amilatul Fashihuddin, M. Wildan Islamia, Eka Wahyu Khairurozikin, Rizal Khasanah, Luluk Ilmiyatul Khilmi, M. Zamzami Busyronul Kurniasari, Eva Kurniawati, Azzahra Dwi Maulana, M. Fiqri Mumtahanah, Ismi Naimah, Alfi Durrotun NURIL HIDAYATI Rochimah, Mita Aini Sa'adah, Dinatus Salsabilla, Ikhda Aini Septiana, Arsiqum Yogi