Madani: Multidisciplinary Scientific Journal
Vol 3, No 1 (2025): February

Pengaruh Promosi dan Kualitas Produk Terhadap Keputusan Pembelian KFC di Kota Palembang

Yoanda, Marsella (Unknown)

Article Info

Publish Date
10 Jan 2025

Abstract

This study aims to explore how promotion and product quality influence purchasing decisions at KFC in Palembang City. The main focus of this study is to analyze the role of promotion and product quality in influencing consumer purchasing decisions and to determine the contribution of each to the decision. This study uses a questionnaire distribution method to 91 respondents with a purposive sampling technique. The data obtained were analyzed using SPSS. The findings of the study indicate that both promotion (X1) and product quality (X2) have a positive and significant influence on purchasing decisions at KFC in Palembang City.

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Journal Info
Madani: Multidisciplinary Scientific Journal
Website

Abbrev

MAJIM

Publisher

Yayasan Daarul Huda Kruengmane

Subject

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Description

Madani: Jurnal Ilmiah Multidisiplin diterbitkan oleh Yayasan Daarul Huda Kruengmane. Madani: Jurnal Ilmiah Multidisiplin menerbitkan artikel bidang multidisiplin, mencakupi bidang Pendidikan, Hukum, Ekonomi, Agama, Pendidikan, Kesehatan, Teknik, Kebijakan Publik, Pariwisata, Sosial dan Politik, ...