Procedia of Social Sciences and Humanities
Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)

Laura Siburian in Digital Lens: Analyzing Identity and Its Influence on Social Media: Laura Siburian dalam Lensa Digital: Menganalisis Identitas dan Pengaruhnya di Media Sosial

Octavia, Amanda (Unknown)
Rosalinda, Syakirah (Unknown)



Article Info

Publish Date
24 Mar 2025

Abstract

This research uses a descriptive qualitative approach with content analysis method to analyze how Laura Siburian builds her digital identity on social media. An in-depth analysis of posts, comments, and user interactions made it possible to identify the communication strategies used, themes raised, and audience responses. This research aims to understand how the construction of an influencer's digital identity can influence public perception and shape opinions.

Copyrights © 2025






Journal Info

Abbrev

pssh

Publisher

Subject

Humanities Computer Science & IT Decision Sciences, Operations Research & Management Social Sciences

Description

PSSH is a peer-reviewed international journal. This statement clarifies ethical behaviour of all parties involved in the act of publishing an article in this journal, including the author, the chief editor, the Editorial Board, the peer-reviewer­­­­­ and the publisher (Universitas Muhammadiyah ...