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All Journal Procedia of Social Sciences and Humanities Proceeding of International Conference on Social Science and Humanity
Octavia, Amanda
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Public Health Social Sciences Other

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Laura Siburian in Digital Lens: Analyzing Identity and Its Influence on Social Media: Laura Siburian dalam Lensa Digital: Menganalisis Identitas dan Pengaruhnya di Media Sosial Octavia, Amanda; Rosalinda, Syakirah
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.723

Abstract

This research uses a descriptive qualitative approach with content analysis method to analyze how Laura Siburian builds her digital identity on social media. An in-depth analysis of posts, comments, and user interactions made it possible to identify the communication strategies used, themes raised, and audience responses. This research aims to understand how the construction of an influencer's digital identity can influence public perception and shape opinions.
ANALYSIS OF @ALENAVDS CONTENT STRATEGY IN FASHION PRODUCT MARKETING ON THE TIKTOK PLATFORM Octavia, Amanda; Istiqomah
Proceeding of International Conference on Social Science and Humanity Vol. 2 No. 2 (2025): Proceeding of International Conference on Social Science and Humanity
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/icossh.v2i2.440

Abstract

Objective: This study aims to analyze the content strategies used by the TikTok account @alenavds in marketing fashion products, focusing on how content creators influence consumer behavior, particularly among Generation Z, through effective content marketing techniques. Method: A qualitative approach with content analysis was employed, examining video content and the use of TikTok's maximum features, such as unboxing videos, mix & match outfits, and interactive features like the bio link and yellow basket. Results: The findings reveal that @alenavds' content strategy effectively builds a personal brand and fosters closeness with the audience through personal storytelling. This strategy enhances impulsive buying behavior on the platform. Novelty: This research contributes to the understanding of TikTok's role in shaping consumer behavior through content marketing, supporting the relevance of Content Marketing Theory. The study aligns with previous research by Dewi (2023) and Saragih & Andriyansah (2023) on TikTok's promotional effectiveness, offering insights into successful strategies used by fashion influencers and the potential of TikTok Shop as a marketplace. This study highlights the increasing impact of social media platforms in contemporary digital marketing.
Laura Siburian in Digital Lens: Analyzing Identity and Its Influence on Social Media: Laura Siburian dalam Lensa Digital: Menganalisis Identitas dan Pengaruhnya di Media Sosial Octavia, Amanda; Rosalinda, Syakirah
Procedia of Social Sciences and Humanities Vol. 8 (2025): Online Influence & Identity Forum (OIIF 2025)
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/pssh.v8i.723

Abstract

This research uses a descriptive qualitative approach with content analysis method to analyze how Laura Siburian builds her digital identity on social media. An in-depth analysis of posts, comments, and user interactions made it possible to identify the communication strategies used, themes raised, and audience responses. This research aims to understand how the construction of an influencer's digital identity can influence public perception and shape opinions.
Co-Authors Istiqomah Rosalinda, Syakirah