Journal of Innovation Research and Knowledge
Vol. 4 No. 11: April 2025

DESIGNING A DIGITAL INNOVATION STRATEGY TO IMPROVE PERSONALIZATION AND GUEST SATISFACTION AT ARTOTEL GROUP

Yerry Herawan (Unknown)
Putu Herny Susanti (Unknown)

Article Info

Publish Date
11 Apr 2025

Abstract

This article explores the development of digital innovation strategies within the hospitality sector, focusing on the ARTOTEL Group. The study aims to enhance guest personalization and satisfaction through the integration of advanced technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), and data analytics. The research underscores the necessity of adopting Google Analytics 4 (GA4) by July 2025 to ensure precise and comprehensive marketing data access. Qualitative Descriptive Research Method provides a review or interpretation of the data and information obtained. The findings suggest that aligning technology with brand identity and data-driven personalization can significantly improve guest loyalty and market segmentation.

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Journal Info
Journal of Innovation Research and Knowledge
Website

Abbrev

JIRK

Publisher

bajang Institute

Subject

Humanities Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Journal of Innovation Research and Knowledge, published by Bajang Institute. Published in two formats, print and online, print version of ISSN: 2798-3471 and the online version of ISSN: 798-3641, both of which are published every month. The scope of the journal studies broadly includes: Culture (a ...