Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (Journal of Natural Resources and Environmental Management)
Vol 15 No 3 (2025): Jurnal Pengelolaan Sumberdaya Alam dan Lingkungan (JPSL)

Developing a Forestry Business Model Through the Business Model Canvas: A Case Study in Gerlang Village, Batang Regency, Central Java

Setyadi, Anggy Riskha Putri (Unknown)
Purnomo, Heri (Unknown)
Trison, Soni (Unknown)



Article Info

Publish Date
19 Apr 2025

Abstract

At the local level, social forestry is a key strategy for implementing sustainable forest management that aims to reduce poverty, empower local communities, and improve forest conditions. Granting forest area management permits to local communities requires good business development planning. This study used the business model canvas framework to develop a new business model. The result showed that a new business model was developed by considering the benefits of vegetables, arabica coffee, and tree carbon storage as the value propositions. The customer segments were housewives, restaurant owners, coffee shop owners, and CO2-emitting companies. The products were distributed through trader networks and voluntary carbon market mechanisms. Farmers established direct relationships with trader networks. Revenue streams were derived from the sales of fresh potatoes, carrots, leeks, chilies, coffee beans, and carbon credits. This business model required an area, irrigation equipment, farming equipment, seeds, fertilizers, laborers, and tree biomass measuring tools. Key activities included farming, measurement, and calculation of carbon storage estimates. The partners in this business model were community organisations and local government agencies. The cost structures were investment, operational farming, and costs associated with measuring and calculating carbon storage.

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Journal Info

Abbrev

jpsl

Publisher

Subject

Agriculture, Biological Sciences & Forestry Earth & Planetary Sciences Environmental Science

Description

JPSL publishes articles in fields: Environmental Policy and Management, Disaster Mitigation, Regional Planning, Land Resources Evaluation, Hidrology, Systems Modelling and Sciences, Water Pollution, Air Pollution, Environmental Technology, Ecotourism, Biodiversity, Environmental Economics, Public ...