SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Vol 1 No 2 (2019): Volume 1 No 2 2019

PENGARUH KUALITAS PELAYANAN DAN FASILITAS TERHADAP KEPUASAN KONSUMEN (STUDI KASUS PADA PENGGUNA TRANSPORTASI UMUM BUS TRANS BATAM)

Basowa, Ardida Ponty (Unknown)
Setiawan, Joko (Unknown)



Article Info

Publish Date
01 Jul 2019

Abstract

Trans Batam is a mode of public transportation offered by the Batam city government to the public. In an effort to maintain relationships with customers, the quality of services and facilities is key in maintaining customer and providing high value through customer satisfaction. The purpose of this study was to determine the effect of service quality and facilities on consumer satisfaction on users of Trans Batam bus transportation. The method used is a quantitative method with a type of causality research. The population in this study were trans Batam bus passengers. While the study sample consisted of 100 respondents who used purposive sampling technique. Based on this research, the hypothesis testing between service quality and facility variables partially and simultaneously has a significant effect on consumer satisfaction, case studies on Transs Batam bus public transportation users. These results indicate that the better the quality of services and facilities provided will increase customer satisfaction as users of public transportation services.

Copyrights © 2019






Journal Info

Abbrev

scientia_journal

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Description

SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA ...