SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Vol 4 No 1 (2021): Volume 4 Nomor 1 2021

PENGARUH FASILITAS DAN PROMOSI TERHADAP KEPUTUSAN MENGINAP DI PACIFIC PALACE HOTEL

Juherdin (Unknown)
Raymond (Unknown)



Article Info

Publish Date
12 Jan 2022

Abstract

The aim of this research is to analyze the impact of facilities and promotions on the decision of staying at the Pacific Palace Hotel. This research is quantitative with a population of 11,826 and a sample of 100 people obtained using the slovin formula. The questionnaire is the instrument of this research. Data processing uses SPSS 26 and from the calculation results it reveal that the facility produces tcount > ttable (3.763 > 1.9847) with a significance of 0.000 < 0.05, so the facility affects the decision to stay. And tcount (4.386 > 1.9847) ttable with a significance of 0.000 < 0.05 for the variable of promotion which means that promotion owns a positive as well as significant impact on the decision of staying. The F test results display fcount > ftable (39.278 > 2.70) with a significance of 0.00 < 0.05, so facilities and promotions own a positive and significant effect on the stay decision. The value of R Square is 0.447.

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Journal Info

Abbrev

scientia_journal

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

Description

SCIENTIA JOURNAL Merupakan Jurnal Mahasiswa Universitas Putera Batam Fakultas Ilmu Sosial dan Humaniora. Jurnal ini untuk mewadahi makalah hasil penelitian mahasiswa Pada Bidang Ilmu Manajemen, Akuntansi, Ilmu Hukum, Administrasi Negara, Ilmu Komunikasi dan Sastra. Diharapkan dengan adanya SCIENTIA ...