<![CDATA[This study aims to determine and analyze the influence of celebrity endorsers andadvertisements on the buying interest of Lazada e-commerce consumers in the Batam citycommunity. In this study, there is an analytical method using quantitative analysis andanalytical tools to obtain data by distributing questionnaires. In this study, a sample size of100 respondents was analyzed to answer each questionnaire statement that had beendistributed to obtain data. The data that has been obtained from distributing questionnairesis analyzed with the help of a tool, namely SPSS (Statistical Package for the SocialSciences) version 25 for multiple linear regression analysis and hypothesis testing with theaim of finding the effect of celebrity endorsers and advertisements on Lazada e-commerceconsumer buying interest in the community. Batam city. The results of the t-test show thatthe celebrity endorser variable is 3.107>1.98472 with sig 0.002<0.05 proving that celebrityendorser has a positive and significant effect on buying interest, advertising3.235>1.98472 with sig 0.002<0.05 proves that advertising has a positive and significanteffect on buying interest. While the results of the F test show the fcount value of 24.834>3.09 with sig 0.000 <0.05 proving that the variable (X1) celebrity endorser and variable(X2) advertising simultaneously have a positive and significant effect on the variable (Y)buying interest.]]>
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