DINAMIKA PEMASARAN PRODUK B2C DI INDONESIA: TREN SOSIAL MEDIA, INFLUENCER, DAN STRATEGI DIFERENSIASI PRODUK DALAM STUDI KASUS KUE CROMBOLONI BUATAN MONSIEUR SPOON

Nugroho, Adi
Andi Setiawan
Tamara Nur Aziza
Arizal Nur Dwinawan
Ayu Dwi Sukmawati

Determinasi: Jurnal Penelitian Ekonomi Manajemen dan Akuntansi
Vol. 2 No. 1 (2024)

This research analyzes Monsieur Spoon's influencer marketing strategy through collaboration with Tasya Farasya in promoting cromboloni. Additionally, the study highlights several key aspects influencing Monsieur Spoon's success in the Indonesian culinary market. This research adopts a qualitative method utilizing secondary data as the primary source. Findings indicate that by employing suitable influencers and integrating their competitive advantages, Monsieur Spoon effectively reinforces its position as a market leader in the premium bakery industry in Indonesia.