International Journal of Linguistics, Communication, and Broadcasting
Vol. 2 No. 2 (2024): International Journal of Linguistics, Communication, and Broadcasting

Broadcasting Adaptation in the Streaming Era: Industrial Transformation in the Digital Revolution

Ibrahim, Riza Andrian (Unknown)
Hidayana, Rizki Apriva (Unknown)
Saefullah, Rifki (Unknown)



Article Info

Publish Date
01 Jul 2024

Abstract

In an era of ever-evolving streaming revolution, the broadcasting industry is facing major transformation to adapt and survive. Broadcasters need to adopt new strategies in business models and monetization, such as combining subscriptions, individual purchases, data-driven advertising, as well as partnerships with large streaming platforms through a hybrid approach. Investing in producing unique and engaging original content is also critical to differentiate yourself from competitors and cater to diverse audience preferences by exploring new genres and formats. In terms of technological infrastructure, increasing network capacity, servers and hardware are needed to support high-quality streaming, as well as paying attention to security and redundancy to ensure continuity of operations. Moreover, data measurement and analytics are key by developing new, relevant metrics to measure content performance, understand consumer behavior and preferences, and optimize monetization strategies. Leveraging data also allows for better personalization of content according to viewers' individual interests. By adopting a comprehensive approach in all these aspects, broadcasters can adapt effectively and achieve long-term success in an increasingly competitive streaming era.

Copyrights © 2024






Journal Info

Abbrev

ijlcb

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

The International Journal of Linguistics, Communication, and Broadcasting (IJLCB) is an official journal of the Communication in Research and Publications (CRP) and publishes original research papers that cover the theory, practice, history, or methodology of International Journal of Linguistics, ...