Fortunate Business Review
Vol. 2 No. 2 (2022): Fortunate Business Review

STRATEGI INTERNAL STORYTELLING DALAM MEMBANGUN MOTIVASI KERJA KARYAWAN PT. MEGA GREEN TECHNOLOGY

Irwan (Unknown)
Suparno, Antoni (Unknown)
Pratiwi, Leny (Unknown)

Article Info

Publish Date
31 Dec 2022

Abstract

This study aims to determine the internal storytelling strategy to build employee motivation at PT. Mega Green Technology. This type of research is a qualitative paradigm and an ethnographic method. The data in this study were collected through interviews, observation, and documentation studies. The results of this study are that building employee motivation through internal storytelling can provide policies that are used to provide incentives, compensation, sense of responsibility, enthusiasm, and maintain internal company solidarity. Through an internal storytelling approach, it can reduce the gap between employees and leaders at work and produce better work performance to achieve company goals

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Journal Info
Fortunate Business Review
Website

Abbrev

fbr

Publisher

Universitas Universal

Subject

Economics, Econometrics & Finance

Description

Publikasi ilmiah yang memuat konsep teori dan penerapan Manajemen dan Bisnis Berkelanjutan mewujudkan Dunia Satu Keluarga. Fortunate Business Review dikelola oleh Fakultas Bisnis Universitas Universal yang terbit dua kali setahun yaitu pada bulan Mei dan ...