<![CDATA[This study explores the role of TikTok in enhancing the electability of presidential candidates in Indonesia's 2024 election. Using a quantitative approach with observation and documentation, the research analyzes how TikTok influences political image-building. The findings show that TikTok is pivotal in generating public discussion and increasing candidate visibility. Despite a peak in related studies in 2018, there is a notable gap in recent research, highlighting opportunities for further investigation. This study underscores TikTok's significance in political communication and its impact on electoral success. Highlight: TikTok boosts presidential candidates' visibility and electability. TikTok trends influence public political perceptions. Recent research gap on TikTok's electoral impact. Keyword: TikTok, electability, presidential election, political communication, Indonesia]]>
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