<![CDATA[Masage is a touch that is given through the baby's skin to provide meaningful stimulation of affection. One of the benefits of baby massage is that it stimulates the baby's nerve endings associated with the baby's sucking reflexes to be strong. This study was a quasy-experiment, post-test with control group design. Sample of the study was women who had infants aged 0-7 days. A purposive sampling was used which baby massage was an independent variable while duration of breastfeeding was a dependent variable. The instruments of the study were demographic data of the respondents, standard operating procedure, and breastfeeding observation format. Data analysis in this study used Univariate (Descriptive Analysis) and Bivariate Analysis. Kruskal-Wallis test was conducted to analyze the difference in the average of the variables. The results revealed that there were significant differences in the duration of breastfeeding between the experimental and control groups (p <0.05)]]>
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